The casino game of Pontoon is a simple concept: do you gamble and take the next card or stay with the hand you already have?

On the high street, decisions that used to be a gamble are no longer difficult to make. Now consumers don’t think twice about sticking, when they can twist so easily and cheaply? A 50” UltraHD with smart services and HDR video support for under $1000? Twist. 50Mb/s broadband at tenth the cost of 5 years ago? Twist.

These decisions are not so easy to make in the world of professional media production. The transition to higher resolution formats will stress each part of the workflow, from lenses and cables to test tools and encoders. It’s a process that involves planning, training, project management and new rounds of purchasing.

Storage as the Sticking Point

The move to a new video resolution has a massive impact on storage networks. Technicians face demands for ever greater bandwidth, increased data sharing, larger capacities, accelerated processing and new format handling. The sad truth is that the majority of SAN systems simply cannot cope with sharing 4K data. So central storage is seen as the part of the production chain that is most costly to upgrade, often requiring a complete overhaul.

The Painful Shift to UHD Workgroups

For those media organizations that rely on last generation storage, UltraHD editors will feel compelled to re-learn the skill of the proxy edit and full version conform. It’s an effective workaround and helps with online storage systems that can’t serve full resolution video streams. But clearly it’s no long term solution.

Others resort to the prehistoric concept of editing a project from local or direct attached storage, with no ability to share files or quickly secure content. Please don’t do this!

Make your Move

We at GB Labs think that we have a better solution to a slow, painful transition to UltraHD. Or rather two solutions. The first and most obvious is to upgrade central storage to a network attached SSD RAID. Incredibly fast, it’s got the power to take workgroups to a time beyond 8K. But it’s expensive.

The second option is the acclaimed HyperSpace. In simple terms, we take our proven Space HDD storage and accelerate it. Dramatically.
A single HyperSpace adds blistering multi-stream 4K performance to HDD tier 1 configurations. That’s a phenomenal boost in speed at an incredibly attractive price. And capacity is not an issue: Space can be scaled up-to 2 Petabytes.

Expensive? No, it’s the most affordable way to get the benefits of SSD technology, without an all-SSD array.